Since December 2009, YMCA Victoria has worked in partnership with New Balance Australia to provide local people doing it tough with high quality fitness apparel.
It’s no surprise that people doing it tough are often those who experience the most health issues. We believe that in order to get fit and healthy individuals need to feel comfortable and be as safe as possible in their sporting attire.
Each year, New Balance Australia donates shoes, shirts and other apparel to people who want to improve their health with the Y, but are unable to afford the programs, services and equipment required. In April 2011, New Balance Australia ramped up its support of the YMCA and started providing the incentive gifts for the Lap-it-Up Clubs that are run at YMCA’s services at Victorian Youth Justice Centres. Between May and October 2011, 99 New Balance prizes were awarded to Lap-it-up participants.
New Balance Australia has a fundamental belief that people are meant to move. According to Jono Clark, Pacific Controller of New Balance Australia:
“Our brand is built on health and wellness; we create products that help our consumers get moving.”
Since mid-2010, literally hundreds of people doing it tough have been “kitted out” at no cost to them thanks to generous donations from New Balance Australia. In this way, participants have been able to enjoy access to health and wellness programs confident that they are wearing the most appropriate and safest footwear and/or apparel.
Interested in partnering with YMCA Victoria? Contact us on (03) 9403 5000.